Privacy policy

Vellumik operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully curated shopping experience (collectively, the “Services”). Vellumik is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you access, use, make purchases or other transactions through, or otherwise interact with the Services, or when you contact us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information may be collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be associated with you. Depending on how you use the Services, the country or region in which you are located, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

  • Contact Information includes your name, address, billing address, shipping address, telephone number, and email address.
  • Financial Information includes credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
  • Account Information includes your username, password, security questions, preferences, and general settings.
  • Transaction Information includes products you browse, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
  • Communications Information includes information you provide when you contact us, such as the information submitted when you make a customer support inquiry.
  • Device Information includes information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information includes information about how you use the Services, including how and when you access or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, contact us, or otherwise provide us with personal information;
  • Automatically through the Services, including information collected from your device when you use our products or services or visit our website, as well as information collected through cookies and similar technologies;
  • From our service providers, including when we engage service providers to provide specific technologies or to collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

  • Providing, Customizing, and Improving the Services. We use your personal information to provide the Services, including fulfilling our contracts with you; processing payments; shipping orders; remembering your preferences and products of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; assisting with returns and exchanges; supporting product reviews; and creating a personalized shopping experience, such as recommending products based on your purchase history. This may include using your personal information to better customize and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, including sending you marketing, advertising, and promotional communications by email, text message, or mail, and displaying online advertisements for products or services on the Services or other websites based on products you previously purchased or added to your cart and other activities on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or take action regarding suspected fraud or illegal, dangerous, or malicious activity; protect public safety; and maintain the security of our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
  • Communicating with You. We use your personal information to provide customer support, respond to your requests, provide efficient service, and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities; investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and address or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

  • Disclosing information to Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • Disclosing information to business and marketing partners to provide marketing services and deliver advertisements to you. For example, we may work with third-party services through Shopify to support personalized advertising based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their respective privacy notices. Depending on your location, you may have the right to request that we stop sharing your information based on your online activities across different merchants and websites for targeted advertising and marketing purposes.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for product delivery or through your use of social media widgets or login integrations.
  • Within our affiliates or corporate group.
  • In connection with business transactions, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, or the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transferred to and shared with Shopify and third parties that may be located outside your country or region in order to provide and improve the Services.

In addition, to help protect, develop, and improve our business, we use certain Shopify-enhanced features that integrate data and information collected from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information we collect about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests you may make to exercise your rights regarding the use of your personal information for the purposes described above.

For more information about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, please review their privacy and security policies and other terms of service. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information provided by them.

Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may be viewed by other users of the Services and/or users of those third-party platforms. Our use of such information, or the use of such information by third parties, is not restricted by us. The inclusion of such links does not constitute an endorsement of the content of such platforms or their owners or operators, unless otherwise stated in the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors under the age specified by applicable law in your jurisdiction. If you are a parent or legal guardian and discover that your child has provided us with personal information, you may contact us using the contact information provided below to request that such information be deleted.

As of the effective date of this Privacy Policy, to the best of our knowledge, we do not “share” or “sell” the personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Data Security and Retention

Please note that no security measures are completely secure or foolproof, and we cannot guarantee “absolute security.” In addition, any information you send to us may not be secure while being transmitted. We recommend that you do not send sensitive or confidential information to us through unsecured channels.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and we may decline your request where permitted by applicable law.

  • Right to Access / Know. You may have the right to request access to the personal information we hold about you.
  • Right to Delete. You may have the right to request that we delete the personal information we maintain about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Data Portability. In certain circumstances and subject to certain exceptions, you may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of our processing of your personal information for purposes of “targeted advertising,” as defined by applicable privacy laws.
  • Managing Communication Preferences. We may send you promotional emails, and you may stop receiving such communications at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional communications, such as notifications regarding your account or orders.

If you reside in the United Kingdom or European Economic Area, subject to applicable local legal exceptions and limitations, you may also have the following rights in addition to those listed above:

  • Right to Object and Restrict Processing: You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
  • Right to Withdraw Consent: Where we process your personal information based on your consent, you have the right to withdraw your consent. Withdrawing consent will not affect the lawfulness of any processing carried out based on your consent before it was withdrawn.

You may contact us using the location provided through the Services or the contact information below to exercise any of the rights described above. For more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the rights described above. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. Before accepting a request submitted by an authorized agent, we may require the agent to provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.

Complaints

If you have concerns about how we handle your personal information, please contact us using the contact information provided below. Depending on your location, you may have the right to appeal our decision. You may contact us using the contact information provided below or submit a complaint to your local data protection authority.

If you are located in the European Economic Area, you can find a list of data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country or region in which you are located.

If we transfer your personal information outside the European Economic Area or the United Kingdom, unless the destination country has been recognized as providing an adequate level of data protection, we will use recognized data transfer mechanisms, such as the Standard Contractual Clauses issued by the European Commission or any equivalent contractual mechanisms issued by the relevant UK authorities.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide any additional notice required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights you may have, please call us at +1 573-434-2672, email us at support@vellumik.com, or contact us at:

Aura Mercantile LLC
760 Paseo De La Cuma
Santa Fe, NM 87501
United States

Under applicable data protection laws, we are the data controller of your personal information.